Client: BMW Group
Agency: Jung von Matt
Role: Strategic narrative development, film concept and copy
Agency: Jung von Matt
Role: Strategic narrative development, film concept and copy
Campaign: Unplug and Play – Global campaign for BMW’s hybrid fleet
Challenge
Launch BMW’s plug-in hybrid models globally and communicate the brand’s electrification strategy without losing its core value of driving joy.
Idea
“Unplug and Play” reframed hybrid technology as an effortless and playful driving experience, combining BMW’s innovation in electrification with its signature sense of joy.
Launch BMW’s plug-in hybrid models globally and communicate the brand’s electrification strategy without losing its core value of driving joy.
Idea
“Unplug and Play” reframed hybrid technology as an effortless and playful driving experience, combining BMW’s innovation in electrification with its signature sense of joy.
Execution
I wrote the film, shaping the story around a kid who pulls the plug on everyday situations.
The result is a distinctive and memorable global campaign supporting the launch of BMW’s plug-in hybrid fleet, broadcast in worldwide TVCs.
I wrote the film, shaping the story around a kid who pulls the plug on everyday situations.
The result is a distinctive and memorable global campaign supporting the launch of BMW’s plug-in hybrid fleet, broadcast in worldwide TVCs.