BMW iDrive Challenge: How to enjoy the perfect cinema experience?
Client: BMW Group
Agency: Jung von Matt
Role: Concept development and copy
Agency: Jung von Matt
Role: Concept development and copy
Campaign: The BMW iDrive Challenges
Challenge
Introduce BMW’s iDrive system to a broader audience and demonstrate its intuitive interaction in a playful and engaging way.
Introduce BMW’s iDrive system to a broader audience and demonstrate its intuitive interaction in a playful and engaging way.
Idea
“The BMW iDrive Challenges” turned the functionality of the system into a series of interactive challenges.
Instead of explaining features, users could experience them through playful tasks that highlighted the speed, simplicity and intelligence of the interface.
“The BMW iDrive Challenges” turned the functionality of the system into a series of interactive challenges.
Instead of explaining features, users could experience them through playful tasks that highlighted the speed, simplicity and intelligence of the interface.
Execution
Digital-first campaign with interactive formats designed to showcase key iDrive features and encourage hands-on exploration of the system.
Digital-first campaign with interactive formats designed to showcase key iDrive features and encourage hands-on exploration of the system.
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