Client: ALDI Süd / ALDI Nord
Agency: Antoni
Role: Senior Copy, Concept development and copy
Agency: Antoni
Role: Senior Copy, Concept development and copy
Campaign: Christmas Campaign
Context
Christmas is often considered the “Super Bowl of European advertising”, with brands competing for emotional storytelling and high-impact campaigns.
Christmas is often considered the “Super Bowl of European advertising”, with brands competing for emotional storytelling and high-impact campaigns.
Execution
My first full responsibility for a 360° campaign, delivering more than 100 assets across channels including TV, digital and retail communication.
My first full responsibility for a 360° campaign, delivering more than 100 assets across channels including TV, digital and retail communication.
OOH
Audio
Beyond radio projects, I had the privilege of writing for Germany’s top podcasters. Hear how Klaas Heufer-Umlauf, Julia Knörnschild, Tommi Schmitt, and Bill Kaulitz bring my words to life.
Baywatch Berlin, Klaas Heufer Umlauf:
Kaulitz Hills, Bill Kaulitz:
Special Idea
Alongside more than 100 assets, we created a special concept that brought every Christmas market to life.
