ADC Europe - Gold
D&AD Award - Wood Pencil
D&AD Award - Wood Pencil
Client: Sea-Eye
Agency: Jung von Matt
Role: Concept development and copy
Agency: Jung von Matt
Role: Concept development and copy
Challenge
Raise awareness for Sea-Eye’s mission to rescue people in distress at sea and generate donations to support rescue operations in the Mediterranean.
Raise awareness for Sea-Eye’s mission to rescue people in distress at sea and generate donations to support rescue operations in the Mediterranean.
Idea
What if the person drowning wasn’t an unknown refugee but someone everyone recognises? The campaign used the fictional drowning of the rapper Tua from the Orsons to confront audiences with a powerful question: why do we react differently depending on who is in the water?
What if the person drowning wasn’t an unknown refugee but someone everyone recognises? The campaign used the fictional drowning of the rapper Tua from the Orsons to confront audiences with a powerful question: why do we react differently depending on who is in the water?
Execution
Development of the campaign concept and copy for Sea-Eye’s awareness campaign. When rapper Tua shared the song on his channels, it unexpectedly turned into a spontaneous donation initiative.
Development of the campaign concept and copy for Sea-Eye’s awareness campaign. When rapper Tua shared the song on his channels, it unexpectedly turned into a spontaneous donation initiative.
Film
Impressions
