Client: ALDI Süd
Agency: Antoni
Role: Concept development and copy
Agency: Antoni
Role: Concept development and copy
Challenge
Launch ALDI SÜD’s new organic brand “Nur Nur Natur” and create a campaign that communicates natural quality in a simple and approachable way.
Launch ALDI SÜD’s new organic brand “Nur Nur Natur” and create a campaign that communicates natural quality in a simple and approachable way.
Idea
When ALDI SÜD introduced its new organic brand, one character felt inevitable: a Swiss who has spent his life breathing mountain air.
The concept takes viewers on a journey through nature, awakening their desire for truly natural products.
When ALDI SÜD introduced its new organic brand, one character felt inevitable: a Swiss who has spent his life breathing mountain air.
The concept takes viewers on a journey through nature, awakening their desire for truly natural products.
Execution
Development of the campaign concept and copy to support the launch of “Nur Nur Natur”, translated into film and retail communication.
Development of the campaign concept and copy to support the launch of “Nur Nur Natur”, translated into film and retail communication.
Stills and Headlines
OOH-Mural
