Client: Brack
Agency: Brinkertlück
Role: Creative Director, AI direction, film direction
Agency: Brinkertlück
Role: Creative Director, AI direction, film direction
Challenge
Launch Brack’s new sponsorship of the Swiss Super League and create a campaign that connects football excitement with Brack’s price-performance promise.
Launch Brack’s new sponsorship of the Swiss Super League and create a campaign that connects football excitement with Brack’s price-performance promise.
Idea
Turn every football match into a deal: The 90 Min Deals.
For the full duration of a game, Brack offers a limited-time deal that competes directly with the excitement of the match itself.
Turn every football match into a deal: The 90 Min Deals.
For the full duration of a game, Brack offers a limited-time deal that competes directly with the excitement of the match itself.
Execution
Development of the 90 Min Deals platform, combining football culture with Brack’s value proposition.
Development of the 90 Min Deals platform, combining football culture with Brack’s value proposition.
Alongside the campaign film, we produced AI-generated stadium spots with individualised messages for all 12 Swiss Super League stadiums: the first time personalised AI films were used simultaneously across stadium screens in Switzerland.
What's more exciting, the game or the deal? The meanest sponsorship idea since soccer began, perfectly illustrating this conflict.
The 90-minute deals