Baywatch Berlin, Klaas Heufer Umlauf:
Kaulitz Hills, Bill Kaulitz:
Everything builds towards the narrative: “So fühlt sich nur Weihnachten an.”
Client: ALDI Süd / ALDI Nord
Agency: Antoni
Role: Script writing and narrative development
Agency: Antoni
Role: Script writing and narrative development
Context
To extend the XMAS campaign besides traditional media, we collaborated with some of Germany’s most influential podcasters.
To extend the XMAS campaign besides traditional media, we collaborated with some of Germany’s most influential podcasters.
Idea
Bring the campaign’s storytelling into long-form audio formats by letting well-known creators perform and interpret scripts developed specifically for the campaign.
Bring the campaign’s storytelling into long-form audio formats by letting well-known creators perform and interpret scripts developed specifically for the campaign.
Execution
Some of Germany’s leading podcasters — including Klaas Heufer-Umlauf, Julia Knörnschild, Tommi Schmitt, and Bill & Tom Kaulitz read and performed the scripts I wrote, translating the campaign’s storytelling into authentic podcast host reads and reaching new audiences through their platforms.
Some of Germany’s leading podcasters — including Klaas Heufer-Umlauf, Julia Knörnschild, Tommi Schmitt, and Bill & Tom Kaulitz read and performed the scripts I wrote, translating the campaign’s storytelling into authentic podcast host reads and reaching new audiences through their platforms.
