Client: Brack
Agency: Brinkertlück
Role: Creative Director, concept development and AI production workflow
Agency: Brinkertlück
Role: Creative Director, concept development and AI production workflow
Campaign: Switzerland’s largest AI-driven campaign
Challenge
How do you launch a new brand positioning while producing a large-scale campaign entirely with AI? The goal was to introduce Brack’s new strategic positioning and claim “Unboxing Potential.”
How do you launch a new brand positioning while producing a large-scale campaign entirely with AI? The goal was to introduce Brack’s new strategic positioning and claim “Unboxing Potential.”
Idea
We embraced the technology itself as part of the process. From concept to production, AI became an integral creative tool. Questions like “How does a pre-production meeting work with AI?” shaped the development of the campaign.
We embraced the technology itself as part of the process. From concept to production, AI became an integral creative tool. Questions like “How does a pre-production meeting work with AI?” shaped the development of the campaign.
Execution
The campaign introduced the new Brack positioning “Unboxing Potential” (“Pack aus, was in dir steckt”), using AI-generated visuals and film production to create Switzerland’s first and largest AI-driven campaign.
The campaign introduced the new Brack positioning “Unboxing Potential” (“Pack aus, was in dir steckt”), using AI-generated visuals and film production to create Switzerland’s first and largest AI-driven campaign.
