Film 1 - Meditation
Client: ALDI Süd / ALDI Nord
Agency: Antoni
Role: Concept development, copy and agency-side production lead
Agency: Antoni
Role: Concept development, copy and agency-side production lead
Challenge
Translate ALDI’s core promise into a clear and memorable communication platform that makes strong quality at the best possible price tangible across all channels.
Translate ALDI’s core promise into a clear and memorable communication platform that makes strong quality at the best possible price tangible across all channels.
Idea
Develop a price-performance narrative that positions ALDI as the smart choice for everyday shopping.
My line “Mit ALDI kannst du dir das leisten” introduces a humorous tone, showing that great quality at a low price allows customers to treat themselves without compromise.
Develop a price-performance narrative that positions ALDI as the smart choice for everyday shopping.
My line “Mit ALDI kannst du dir das leisten” introduces a humorous tone, showing that great quality at a low price allows customers to treat themselves without compromise.
Execution
I developed the communication platform, including the claim, and led the production on the agency side, overseeing the campaign film from shoot through edit and sound to ensure a strong and consistent narrative across TV, digital and retail channels.
I developed the communication platform, including the claim, and led the production on the agency side, overseeing the campaign film from shoot through edit and sound to ensure a strong and consistent narrative across TV, digital and retail channels.
Stills
Film 2 - Restaurant
Film 3 - Pony