Film 1 - Meditation
Client: ALDI Süd / ALDI Nord
Agency: Antoni
Role: Concept development, copy and agency-side production lead
Agency: Antoni
Role: Concept development, copy and agency-side production lead
Challenge
Translate ALDI’s core promise — strong quality at the best possible price — into a clear and memorable communication platform.
Translate ALDI’s core promise — strong quality at the best possible price — into a clear and memorable communication platform.
Idea
Develop a price-performance narrative that positions ALDI as the smart choice for everyday shopping.
The line “Mit ALDI kannst du dir das leisten” introduces a humorous tone, showing that great quality at a low price allows customers to treat themselves without compromise.
Develop a price-performance narrative that positions ALDI as the smart choice for everyday shopping.
The line “Mit ALDI kannst du dir das leisten” introduces a humorous tone, showing that great quality at a low price allows customers to treat themselves without compromise.
Execution
I developed the communication platform and led the production process on the agency side, overseeing the campaign film from shoot to edit and sound to ensure the narrative translated effectively across TV, digital and retail communication.
I developed the communication platform and led the production process on the agency side, overseeing the campaign film from shoot to edit and sound to ensure the narrative translated effectively across TV, digital and retail communication.
Stills
Film 2 - Restaurant
Film 3 - Pony